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HYD Studio was founded on the belief that design is everywhere and in everything. It impacts every memory, every thought and every feeling; it's an emotion that connects us all together.

 

We build brands that stir something within; we go further by creating a moment of meaningful human connection and a feeling that evokes emotion that transcends words.

HYD Studio’s mission is to craft the luxury brands of the future that go beyond products and instil a state of mind. Our vision is to create brands that inspire an entire industry, drive positive impact, evoke emotion and provoke desire.

HYD Studio’s unique founding value of combining big agency insights with a boutique studio approach delivers an established but intimate service to our clients. 

We invest in the individual behind the brand and build a connection with our clients. This allows HYD Studio to seek out their forever values and weave them into the very fabric of their brand’s narrative.

OUR APPROACH

FROM WHEREVER

Our home is London, but our clients are found worldwide – from Abu Dhabi to Zurich, Montreal to Melbourne, and Los Angeles to St Tropez.

Our clients, whether they have a concept to bring to market or are looking to redefine themselves in a digital world, all have one thing in common: their purpose's purity and desire for growth.

 

TO FOREVER

We weave our clients' stories and seek the values that will forever define them, keeping them firmly rooted in the minds and hearts of their customers.

With creativity at the heart of everything we do, we value the power of collaboration and believe that nothing is possible without one another. Our collective of strategists, designers, photographers, artists and developers work as an extension of our client's team to build authentic experiences responding to their desires.

Leveraging our trusted London network, we bring together exceptional talent to create a powerful force that provides our clients with knowledge, expertise and insight setting them up for success in international luxury markets.

Our Case Studies further showcase our clients' stories. 

HYD Studio’s unique founding value of combining big agency insights with a boutique studio approach delivers an established but intimate service to our clients. 

We invest in the individual behind the brand and build a connection with our clients. This allows HYD Studio to seek out their forever values and weave them into the very fabric of their brand’s narrative.

OUR APPROACH

luxury beauty branding

OUR CLIENTS          

 

Working with HYD Studio was amazing because Thea and her team understood exactly what we needed and where we wanted to be and was expertly able to interpret our ideas and bring it to life. She went above and beyond to accommodate our asks and delivered. The feedback since our rebrand has been immense, it honestly has been a game-changer for us.

- AYOTOUNDE, CEO OF JENDAYA

OUR FOUNDER         

 

Founded by award-winning designer Thea Hyde, HYD Studio was born out of Thea’s background of working with discerning brands within the luxury space. Thea’s first-hand experience at luxury fashion houses and consultancies separates HYD as a creative partner. Understanding the refined preferences of the discerning consumer; quality craftsmanship, preserver of provenance and cultural importance has shaped her distinctive approach and offers an exclusive advantage for our clients.

Creativity has always been at the centre of everything Thea does. Fueled by her lifelong passion for design and art, an authentic and meticulous attention to detail, and a distinctly luxurious sensibility that sparks the imagination, Thea firmly believes in the power of exceptional design to evoke emotions and inspire boundless creativity, ultimately leading to brands that are ahead of their time. ​ On graduating from University of the Arts London, Thea was selected as a “Top 24 Design Graduate” in the UK, with her work showcased across design exhibitions in London and Paris.  Her unique approach shines through in every creation, showcasing her passion for art, her appreciation of design, and her remarkable attention to detail. The result is a captivating blend of design and purpose that breathes life into designs.

OUR SERVICES

Brand Strategy for Jendaya

STRATEGY & CONSULTING

Art Direction
Brand Belief, Purpose & Values
Brand Architecture & Positioning
CSR Development
Distribution Strategy

BRANDING

Visual Identity
Name & Voice

Brand Book
Brand Campaigns

Luxury Website Design

DIGITAL

Website, Mobile & App Design
E-commerce

Insights & Analytics
Digital Content & Implementation

Instagram & Tiktok Campaigns

UX/UI Design

BRAND ACTIVATION

Packaging & Product Design
Print Production & Collateral
Product Launch & Rollout
Events & In Store Activation
PR & Brand Partnerships

PRINT & ILLUSTRATION

Illustration Design
Seasonal Print Campaign
Pattern Design
Store Window Artwork

PHOTOGRAPHY

Fashion & Beauty Campaigns

Product Pack-shot / E-Commerce

Fashion Lookbook

Texture / Swatch Photography

Team Sourcing & Casting 

Location Scouting & Studio Hire

Set Design

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