HYD Studio is a luxury creative STUDIO based in London, led by award-winning designer Thea Hyde. We specialise in strategy, brand, digital, print, and product design, working with clients across fashion, beauty & fragrance, luxury lifestyle, travel, property, art & culture.
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HYD Studio is a full-service creative collective based in London. We specialise in strategy, brand, digital, print, and product design. Our clients span multiple divisions, including luxury, fashion, beauty, design, lifestyle, arts & culture. We invest in design, craft, and the ideas that shape our world, creating brands that are purposeful and culturally relevant. Trusted by global tastemakers and organisations, we provide the expertise to navigate the ever-evolving luxury landscape. From redefining brands and art direction to product design and bespoke prints, our approach is fluid and collaborative—bridging disciplines, mediums, and time zones seamlessly.
OUR APPROACH We combine the insights of a large agency with a bespoke approach, offering services that are intimately tailored to each client. At the heart of this approach is the collective’s deep understanding of each discipline, fostering seamless collaboration. This allows us to transform strategy and design into emotional experiences. This dynamic synergy blends tactility with digital innovation, and tradition with forward-thinking design, ensuring each brand we partner with forges a genuine connection with its audience.
SERVICES
INSIGHT
Consumer & Market Insights
Cultural Insights
Competitor Analysis
BRAND
Brand Naming
Tone of Voice
Visual Identity
CONSULTING
Brand Positioning
Brand Purpose & Vision
Brand Architecture
Brand Launch
Social Strategy
Retail Strategy
Product & Material Research
Creative Strategy
ACTIVATIONS
Website Design
Product Design
Packaging Design
Art Direction
Creative Campaign
Photography & Film
Print & Pattern Design
Illustration
PROFILE
Thea Hyde is an award-winning designer and creative known for her expertise in colour, composition and materiality. A graduate of London College of Fashion, Thea received the ‘AVA Designer of the Year Award’ and was named one of the UK’s ‘Top 24 Graduate Designers'. Drawing from her experience at renowned fashion houses and art consultancies, Thea blends craft with acute cultural awareness. Alongside running HYD Studio, Thea is an ambassador for the University of the Arts London and a member of Positive Luxury, championing responsible design and innovation within the industry.
"Design isn’t just visual—it’s visceral. From a young age, I saw design in everything, not just in objects but in moments. That shaped not just how I create but why. It’s about more than what we see; it’s what we feel, what stays with us, what sparks something deeper. That’s what makes it powerful. That’s what makes it last."
OUR SERVICES
STRATEGY
Consumer Insights
Market Insights
Cultural Insights
Immersion Workshop
Competitor Analysis
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BRANDING
Visual Identity
Name & Voice
Brand Book
Brand Campaigns
DIGITAL
Website, Mobile & App Design
E-commerce
Insights & Analytics
Digital Content & Implementation
Instagram & Tiktok Campaigns
UX/UI Design
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BRAND ACTIVATION
Packaging & Product Design
Print Production & Collateral
Product Launch & Rollout
Events & In Store Activation
PR & Brand Partnerships
PRINT & ILLUSTRATION
Illustration Design
Seasonal Print Campaign
Pattern Design
Store Window Artwork
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PHOTOGRAPHY
Fashion & Beauty Campaigns
Product Pack-shot / E-Commerce
Fashion Lookbook
Texture / Swatch Photography
Team Sourcing & Casting
Location Scouting & Studio Hire
Set Design
