Peter’s brand had an extraordinary foundation: a loyal following, global reputation, and deep expertise. What it lacked was structure, a way to present two equally important but distinct offerings under one unified brand universe.

The goal was in designing a digital ecosystem that could both sell and teach, balancing commerce and craft without compromising either.

Peter’s brand had an extraordinary foundation: a loyal following, global reputation, and deep expertise. What it lacked was structure, a way to present two equally important but distinct offerings under one unified brand universe.

The opportunity lay in designing a digital ecosystem that could both sell and teach, balancing commerce and craft without compromising either.

We began by auditing the existing site to identify what worked and what needed to be rebuilt. Through close collaboration, we defined the overarching message, visual language, and experience design that would inform both platforms.

Our goal was to create a digital experience that mirrored the qualities of Peter’s craft: meticulous, tactile, and enduring. Simultaneously, it was integral to craft two distinct worlds that reflected the separate identities for The School of Peter Nitz, for The Atelier and ensured each had a defined purpose while maintaining aesthetic cohesion.

The navigation, motion, and layout were all designed to feel intuitive and fluid, allowing users to move effortlessly between product discovery and education without friction.

The launch of both platforms created a clear, seamless distinction between Peter’s two worlds, uniting them under a cohesive digital identity that feels as refined as the craftsmanship it represents.