Farryn, the Founder and Gold Coast native, developed the skincare line after struggling to find a product that matched her own skincare needs. As an alternative to mass lab-produced skincare products with an endless cocktail of ingredients, Farryn saw the gap in the market to create a low-impact remedy that not only nourishes the skin but also employs local workers and is environmentally responsible. Her love for nature ensured that all decisions behind the brand have a positive environmental and social impact. Farryn Amber had a product but no clear narrative or identity. Our task was to create a high-end digital experience whilst being a transparent and welcoming space within the beauty sector.