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Terranam Wellness is not just a retreat, it's a safe space for people to remove themselves from the pressures of everyday life, providing an opportunity for peace.
The Founder, Maria Garrido, came up with the concept after leaving a demanding job; she pivoted, purchased a property in Galicia, Spain, and established Terranam Wellness.
Terranam Wellness
BRAND NARRATIVE & VISUAL IDENTITY
Maria is a stickler for detail, no matter how big or small, details define the retreat, and the identity needed to encapsulate this.
After careful analysis of Terranam's target market, we established a clear vision, positioning Terranam as a holistic, impact-focused experience. Not a fad or a trend, but a place that allowed real healing.
A fully-custom Celtic knot features across the full-stack logo and stand-alone logomark, to represent Galicia's Celtic heritage. The knot's interlaced and unbroken lines symbolize spiritual growth, eternity, unity and commitment. Complimented by a colour palette that promotes inner calmness, strongly inspired by nature and its surroundings, from the sandy beach to the turquoise ocean.
WEBSITE DESIGN & DEVELOPMENT
The visual identity was applied to the UX and UI-friendly digital platform which maintained an easy navigation system for customers, creating a sense of ease from their initial interactions flowing seamlessly into the holistic experience; from the first interaction online to the interior design, and the locally-sourced food.
We went onto work with Terranam to capture videography and photography for their digital platform, featuring a soundtrack of Galician musicians to promote peace and tranquillity.
Related Projects
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OUTCOME
Since launching in the Summer of 2022, Terranam has grown a following and community, resulting in features in major publications, hosted over ten retreats, and are holding more retreats throughout 2023, exploring new services in each retreat.
The Studio continues to work with Terranam on their email marketing campaigns and designs for PR campaigns on a retained basis.
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