From Concept to Global Presence: Jendaya in Vogue

With recent feature in Vogue Business; "Meanwhile, international luxury brands are turning to Jendaya, an African multi-brand retailer exploring a mix of consumer online sales, B2B advisory and editorial content, for guidance on the African market. “We have a healthy B2B pipeline of brands that have reached out to discuss activation or strategy, or doing things with them specifically so they can understand or penetrate the market,” says co-founder Ayotunde Rufai. They include JW Anderson, Kenzo, Missoni and British menswear designer Ozwald Boateng, who recently returned to London Fashion Week after a 12-year break. “We're working on doing something that derives revenue for us as a company, but also derives value for them toward Africa objectives.”"